by Erin Giberson | January 16, 2019
Feeling slow and sluggish in the morning? Hitting a wall and feeling your productivity plummet in the afternoon slump? Running out of fuel before you are supposed to hit the gym? We know how you feel—we’ve been there.
Operating in a demanding world where we are expected to bring our A game regardless of how we feel, we need a smart energy hack—one that won’t eventually drag us down. If that sounds familiar, here is the simple and quick solution to pick you up. It’s the better energy solution that “clicks”, literally. sho Energy+ is essential B vitamins plus Matcha and a touch of natural caffeine that gives you a quick and sustained boost of optimal alertness, focus, memory, and performance, all without jitters. It comes in small, easy to swallow, vegan Spheri-Gels that are clicked into your hand out of a portable, daily tracking dispenser, so that taking sho becomes part of your daily routine anytime, anywhere.
sho Energy+ is rich in Bs, specifically B12, Folic acid and B6, among other Bs. This essential B trio combination is not only important for food metabolism and blood cell formation but also for nervous system development and cognitive functions, which are key for the short term and long-term health of your body and mind. In addition to B vitamins, sho Energy+ includes a balanced blend of Matcha (green tea extract) and natural, gentle caffeine, to release a quick energy boost that is balanced with calm and focus. Matcha increases alertness without the sensation of jitters and affords antioxidant benefits.
Versatile and suitable for all lifestyles including a vegan diet, sho Energy+ energizes your body and brain, for your work and workout. Dairy free, gluten free, and artificial free, sho Energy+ stands out with quality ingredients in Spheri-Gels you’ll enjoy taking. Clicking right into your hand out of a patented daily-tracking dispenser, sho is easy to take and remember as your daily energy hack, for your optimal productivity and performance in a simple, healthy, organized – sho fashion.
sho Energy+, essential B vitamins plus Matcha and a touch of natural caffeine, gives you a quick and sustained boost of optimal alertness, focus, memory, and performance, all without jitters and vegan friendly, as your daily, simple healthy habit.
With so many cool and healthy elements wrapped in this small package, let’s break it down and explore the thinking behind its formula, science, and design.
1. The Mighty Bs You Can’t Get Enough Of
2. The Role of Vitamin B in Long-Term Health
3. The Calming Power of Matcha
4. The Healthy Touch of Caffeine Without Jitters
5. The “3 in 1” Benefits for Brain & Body
6. A Stylish Dispenser and Petite Spheri-Gels: Easy to Take and Remember
7. “sho” Your Healthy Energy Today, Everyday
Have you realized that in order to be on your A game, you may need a lot of Bs? While often overlooked, Vitamin Bs play a critically important role in turning food into the energy that fuels all aspects of our body’s metabolism (which is vital for overall health and avoiding nutrient deficiencies). B vitamins not only support our physical activities but also largely affect our brain performance and emotional states. A well-balanced diet incorporating all food groups of protein, healthy fat, complex carbs, and vitamins & minerals should be a good source of the daily values of B vitamins.
In reality, this type of diet is difficult to achieve in a world where the quality of food is compromised with chemical additives and processing. Further, individual’s lifestyles vary as people may have dietary restrictions, such as a vegan diet, and sustaining adequate B levels can also be challenging when people consume excessive alcohol, take medications, or just have too much stress and anxiety from daily demands and responsibilities.
These scenarios can all negatively affect the intake and absorption of Vitamin Bs from food sources and cause B vitamin deficiency. (1) Deficiency in B vitamin levels can negatively affect our energy levels, cognitive functions, general mood, and physical health. Taking Vitamin B supplements is one way to improve potential vitamin B deficiency and optimize your performance at all levels. Studies have shown B Vitamin supplementation can help to counter symptoms of deficiency, including fatigue, anemia, loss of appetite, anxiety, depression, abdominal pain, muscle cramps, hair loss, and even eczema.
Vitamin B deficiency can lead to unpleasant and even severe consequences yet also is easy to prevent.
Consumed safely, B vitamins play important roles for red blood cells formation, metabolism, and nervous system development (2) as well as being preventative against risk of stroke and heart disease (for example, B1 deficiency causes beriberi, which is a disease that affects the heart, and digestive and nervous systems).(3) The effects of deficiency can negatively impact your health, which is why your doctor may recommend vitamin supplementation, especially of B12, when dietary intake is insufficient.
Consider this: regular intake of B2 (Riboflavin) is good for your immune system; B6 (Pyridoxine) supports brain development as well healthy immune and nervous system functioning; Folic acid (B9) is vital for healthy fetal development and also aids mood management (including lessening symptoms of depression); and B12 wards off anemia while also helping build new blood cells and maintaining nerve cells.
Since vitamin B is water-soluble, it is not stored in the body and is flushed out if not absorbed. According to the National Institute of Health, standard range amounts of B vitamins and supplement intake (which are still quite far from the upper intake levels of safety) are safe for daily use. (5,6)
So, what does that mean for you?
It means that B vitamin supplementation can help your body stay healthy, rebuild cells, metabolize food into energy, prevent against disease and illness, strengthen cognitive function, support functioning of the nervous system, and improve your mood.
When it comes down to it, B vitamins are essential to how well our body works and how good we feel.
Vitamin B supplements can help for these reasons as well as for those related to dietary restrictions, such as for vegetarians and vegans. And while many supplements contain gelatin or additives, sho Energy+ is free from animal ingredients, dairy, and gluten, making it user friendly for people of any dietary styles including vegans.
So, getting your essential B vitamins is good for you now - and later in life.
We are firm believers of the health benefits of supplementing Bs not only for the short term, but also for the long term, because there has been extensive research that shows that B vitamins levels are related to long term cognitive health in memory and other neurological functioning.
One study shows that long-term supplementation of daily oral 400 μg FA + 100 mg vitamin B-12 are clinically proven to relieve depressive symptoms and to promote improvement in cognitive functioning, particularly in immediate and delayed memory performance for older adults.(7) Additionally, taking B12, FA, B6 had a significant positive effect on some measures of memory performance for women of different ages, with benefits associated with speed of processing, recall and recognition and verbal ability. (8)
Recent research “has focused on the effect of the B vitamins, especially folate, B12, and B6, on the brain and on cognition (Bottiglieri, Crellin, and Reynolds 1995), especially in older adults. This work stems from the assumption that nutrition may be an important modifiable lifestyle factor in age-related cognitive decline and the growing interest in the development of nutritional supplements as therapeutic agents aimed at enhancing or maintaining cognitive function or halting cognitive decline (Riedel and Jorissen 1998)”. (9)
While much of these studies have focused the impact of B Vitamin deficiencies, they may also be useful in considering the general population as even mild deficiency is often common. (10) Further, long-term studies “suggest that long-term effects of continuous, adequate dietary intake of B vitamins may be important in the maintenance of cognitive function with increasing age.” (11)
Supplements also become valuable as absorption changes as we age: The National Academy of Medicine “estimates that between 10 percent and 30 percent of people older than 50 produce too little stomach acid to release B12 from its carrier protein in foods, and as the years advance, the percentage of low-acid producers rises.” (12)
In traditional green teas, the leaves are infused with hot water before being discarded while Matcha contains the leaves of the tea plant, which have been finely processed into a powder. By consuming the leaves themselves, matcha delivers a more potent form of vitamins, minerals, and antioxidants called catechins – EGCG (epigallocatechin gallate) and polyphenols. (14)
These antioxidants in Matcha have anti-aging properties, boost metabolism, and reduce the risk of heart disease and cancer. (15)
Matcha is also known for creating a sensation of focus while also being soothing, due to a natural substance it contains called l-theanine, which “can improve several aspects of brain function”, including “attention, memory, and reaction time.” (16) Recent studies show that L-theanine ‘[boosts] alpha waves in the brain. These alpha waves enhance mood, encourage relaxation, induce a profound feeling of mental clarity, and help achieve an alert state of mind.” (17)
Numerous studies about the effect of L-theanine and caffeine on physical and mental performances support the value of matcha as a healthy way to boost performance and attention. A study revealed that a L-theanine and caffeine combination performs better than caffeine alone or placebo in cognitive functions such as speed and accuracy of attention-switching tasks, focus (as in being prone to distraction), and memory. (18)
sho Nutrition’s patented dispenser saves you the hassle of fumbling with hard to open lids and helps you remember when you take it. A simple click releases a sleek and petite SpheriGel. After you click and take your daily dose, simply turn the daily dial from today to tomorrow, and you are set for the day. Not only do we ensure sho Energy+ has the scientifically researched formulation background you deserve, we make it convenient and fun to take! In order to experience health benefits, people must remember their supplements every day, so supplements need to be easy to use. We put a lot of thought into sho’s unique packaging, in order to deliver an effortless user experience, for sho to be part of your daily healthy habit.
Once you lay your eyes on this cool gadget, you’ll be reminded again of how this daily habit makes you feel and that you can enjoy “sho”ing off on your office desk, kitchen counter top, or your bedside stand. Our patented daily-tracking dispenser does exactly that: being so easy to take and use, it helps you remember to take your daily supplements as a healthy habit.
sho Energy+ is for the professional needing to be on point, the parent multitasking all the daily demands, the athlete or student rising to the test, and for everyone who is driven to do and be their best—because sho is customizable to suit individual needs.
Convenient anytime, the essential B vitamins with Matcha and natural caffeine in sho Energy+ heightens mental sharpness, without jittery side effects.
Two Spheri-Gels of sho Energy+ help improve attention and performance whether you are heading into a meeting or challenging class, squeezing in a workout, or simply wanting to feel alert and composed.
sho Energy+ helps to clear brain fog without making you restless later. It’s the perfect choice for your morning routine to start the day on your best foot. An additional two Spheri-Gels can be effectively taken in the afternoon, to ward off the dreaded afternoon slump.
Whatever tasks lie ahead and wherever you go, when you want to be and feel your best, simply click a little sho!
1. http://rxeconsult.com/healthcare-articles/Brain-Function-and-Effects-of-Vitamin-B12-211/?utm_source=TrendMD&utm_medium=TrendMD&utm_campaign=trendmd_1 Brain Function and Effects of Vitamin B12 Category: Neurology: Alzheimer's, Dementia, Development, by RxEconsult Team - September 24, 2012
2. http://rxeconsult.com/healthcare-articles/Brain-Function-and-Effects-of-Vitamin-B12-211/?utm_source=TrendMD&utm_medium=TrendMD&utm_campaign=trendmd_1 Brain Function and Effects of Vitamin B12 Category: Neurology: Alzheimer's, Dementia, Development, by RxEconsult Team - September 24, 2012
3. https://www.everydayhealth.com/pictures/surprising-health-benefits-b-vitamins/#03 J. Brown, PhD, & L. Grieger, RDN. 2018 Jan. “8 Surprising Health Benefits of B Vitamins”
5. https://www.ncbi.nlm.nih.gov/books/NBK56068/table/sum marytables.t7/?report=objectonly “Dietary Reference Intakes (DRIs): Tolerable Upper Intake Levels, Vitamins” Chart from the Food and Nutrition Board, Institute of Medicine, National Academies providing overview of tolerable upper intake levels
6. https://www.ncbi.nlm.nih.gov/books/NBK56068/table/summarytables.t2/?report=objectonly “Dietary Reference Intakes (DRIs): Recommended Dietary Allowances and Adequate Intakes, Vitamins” Chart from the Food and Nutrition Board, Institute of Medicine, National Academies providing overview of RDAs
7. https://www.ncbi.nlm.nih.gov/pubmed/22170358, Am J Clin Nutr. 2012 Jan;95(1):194-203. doi: 10.3945/ajcn.110.007799. Epub 2011 Dec 14. Oral folic acid and vitamin B-12 supplementation to prevent cognitive decline in community-dwelling older adults with depressive symptoms--the Beyond Ageing Project: a randomized controlled trial. Walker JG1, Batterham PJ, Mackinnon AJ, Jorm AF, Hickie I, Fenech M, Kljakovic M, Crisp D, Christensen H.
8. https://www.ncbi.nlm.nih.gov/pubmed/12042457, J Nutr. 2002 Jun;132(6):1345-56. Short-term folate, vitamin B-12 or vitamin B-6 supplementation slightly affects memory performance but not mood in women of various ages. Bryan J1, Calvaresi E, Hughes D.
9. https://academic.oup.com/psychsocgerontology/article/56/6/P327/610645 E. Cavaresi & J. Bryan. 2001 Nov. The Journals of Gerontology: Series B, Volume 56, Issue 6, 1 November 2001, Pages P327–P339, https://doi.org/10.1093/geronb/56.6.P327 “B Vitamins, Cognition, and Aging: A Review”
10. https://academic.oup.com/psychsocgerontology/article/56/6/P327/610645 E. Cavaresi & J. Bryan. 2001 Nov. The Journals of Gerontology: Series B, Volume 56, Issue 6, 1 November 2001, Pages P327–P339, https://doi.org/10.1093/geronb/56.6.P327 “B Vitamins, Cognition, and Aging: A Review”
11. https://academic.oup.com/psychsocgerontology/article/56/6/P327/610645 E. Cavaresi & J. Bryan. 2001 Nov. The Journals of Gerontology: Series B, Volume 56, Issue 6, 1 November 2001, Pages P327–P339, https://doi.org/10.1093/geronb/56.6.P327 “B Vitamins, Cognition, and Aging: A Review”
12. https://www.nytimes.com/2016/09/06/well/mind/vitamin-b12-as-protection-for-the-aging-brain.html J. Brody. 2016 Sept. Vitamin B12 as Protection for the Aging Brain.
13. https://www.healthline.com/nutrition/7-benefits-of-matcha-tea#section1 R. Link, MS, RD. 2017 Oct. Discusses 7 proven ways matcha tea improves your health.
14. https://www.organicfacts.net/health-benefits/beverage/matcha-tea.html M. Nagdeve 2018 Nov. Overview of the cognitive and mood benefits of matcha.
15. https://www.organicfacts.net/health-benefits/beverage/matcha-tea.html M. Nagdeve 2018 Nov. Overview of the cognitive and mood benefits of matcha.
16. https://www.healthline.com/nutrition/7-benefits-of-matcha-tea#section1 R. Link, MS, RD. 2017 Oct.
17. https://www.organicfacts.net/health-benefits/beverage/matcha-tea.html M. Nagdeve 2018 Nov.
18. https://www.ncbi.nlm.nih.gov/pubmed/18681988, Nutr Neurosci. 2008 Aug;11(4):193-8. doi: 10.1179/147683008X301513. The combined effects of L-theanine and caffeine on cognitive performance and mood. Owen GN1, Parnell H, De Bruin EA, Rycroft JA.